15-second non-skippable video ad
Google Expands Access to 15-Second Non-Skippable Video Ads - Search Engine Journal
Google is giving all advertisers the ability to run 15-second non-skippable video ads. Previously, these ads were only available to select advertisers through YouTube reservation, which is similar to Google Preferred. Google is bringing the 15-second non-skippable video ad format from YouTube over to Google Ads and Display and Video 360. Recognizing that advertisers should have access to the full range of creative options regardless of how they buy – whether in advance via reservation or in the Google Ads auction." The ads will be displayed across YouTube and Google video ad partners.
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